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~person:"Bettman, James R."
~person:"Garolera, Jordi"
~person:"Hill, Ronald Paul"
~person:"Langner, Tobias"
~subject:"Markenartikel"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Consumer Behaviour"
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Markenartikel
Consumer behaviour
26
Konsumentenverhalten
26
Brand
7
Brand management
4
Markenführung
4
Armut
3
Brand image
3
Comparison
3
Culture
3
Japan
3
Kultur
3
Markenimage
3
Personality psychology
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Persönlichkeitspsychologie
3
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Spanien
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Consumers
2
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2
Privater Konsum
2
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Bettman, James R.
Garolera, Jordi
Hill, Ronald Paul
Langner, Tobias
Fournier, Susan
9
Hildebrandt, Lutz
8
Aaker, Jennifer
6
Boztuğ, Yasemin
5
Czellar, Sandor
5
Hruschka, Harald
5
Loginova, Oksana
5
Bagozzi, Richard P.
4
Bauer, Hans H.
4
Elliott, Richard
4
Franses, Philip Hans
4
Paap, Richard
4
Paulssen, Marcel
4
Brasel, S. Adam
3
Bronnenberg, Bart J.
3
Fettes, Werner
3
Muñiz, Albert M.
3
Probst, Markus
3
Sattler, Henrik
3
Abe, Makoto
2
Aggarwal, Pankaj
2
Ahuvia, Aaron
2
Antorini, Yun Mi
2
Bacchiega, Emanuele
2
Batra, Rajeev
2
Beghin, John C.
2
Benet-Martínez, Verónica
2
Boyacı, Tamer
2
Bruhn, Manfred
2
Calder, Bobby J.
2
Colucci, Mariachiara
2
Diller, Hermann
2
Draganska, Michaela
2
Dubé, Jean-Pierre
2
Ehrenberg, Andrew S. C.
2
Escalas, Jennifer Edson
2
Esch, Franz-Rudolf
2
Farris, Paul W.
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Brand management ; Vol. 2
1
Cross-cultural and critical perspectives on brands
1
Handbook of brand relationships
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
Research paper series / Stanford Graduate School of Business
1
The Routledge companion to identity and consumption
1
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ECONIS (ZBW)
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1
Managing brands in an ever-changing media environment
Langner, Tobias
;
Klinke, Tobias
- In:
Media and change management : creating a path for new …
,
(pp. 143-168)
.
2022
Persistent link: https://www.econbiz.de/10013167342
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2
The brand is "me" : exploring the effect of self-brand connections on processing brand information as self-information
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
The Routledge companion to identity and consumption
,
(pp. 366-374)
.
2013
Persistent link: https://www.econbiz.de/10009700267
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3
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
4
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
5
Self-brand connections : the role of reference groups and celebrity endorsers in the creation of brand meaning
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
Handbook of brand relationships
,
(pp. 107-123)
.
2009
Persistent link: https://www.econbiz.de/10003915578
Saved in:
6
Zur "Rationalität" der Urteilsbildung : Ankerheuristiken zur Vereinfachung der Beurteilung von Markenallianzen
Esch, Franz-Rudolf
;
Redler, Jörn
;
Langner, Tobias
- In:
Quantitative Marketingforschung in Deutschland : …
,
(pp. 145-173)
.
2005
Persistent link: https://www.econbiz.de/10003289254
Saved in:
7
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martinez, Verónica
;
Garolera, Jordi
-
2001
Persistent link: https://www.econbiz.de/10001624166
Saved in:
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