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~person:"Betts-Outland, Harriette"
~person:"Piller, Frank T."
~subject:"Beziehungsmarketing"
~subject:"SME"
~type_genre:"Mehrbändiges Werk"
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Betts-Outland, Harriette
Piller, Frank T.
Csizmadia, Péter
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International Conference on Relationship Marketing <9, 2009, Berlin>
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The journal of business & industrial marketing
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Handbook of research in mass customization and personalization
Piller, Frank T.
(
contributor
);
Zeng, Mingzhe
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003949848
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2
9th American Marketing Association Relationship Marketing Conference
Betts-Outland, Harriette
(
contributor
)
-
International Conference on Relationship Marketing <9, …
-
2012
Persistent link: https://www.econbiz.de/10009665629
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