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~person:"Beuttenmuller, Paul"
~person:"Dussel, Konrad"
~subject:"Consumer electronics industry"
~type:"article"
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Consumer electronics industry
Fernsehgerät
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Television set
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Unterhaltungselektronik-Industrie
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Audioprodukt
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Beuttenmuller, Paul
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Handbook of contemporary marketing in China : theories and practices
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Vierteljahrschrift für Sozial- und Wirtschaftsgeschichte : VSWG
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ECONIS (ZBW)
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Marketing strategy of a Chinese TV manufacturer : the case of Konka
Fetscherin, Marc
;
Beuttenmuller, Paul
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 243-261)
.
2011
Persistent link: https://www.econbiz.de/10008987099
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Die Radio- und Fernsehgeräteproduktion in der BRD und der Außenhandel
Dussel, Konrad
- In:
Vierteljahrschrift für Sozial- und …
96
(
2009
)
2
,
pp. 195-211
Persistent link: https://www.econbiz.de/10003846861
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