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~person:"Beuttenmuller, Paul"
~person:"Mao, Yunshi"
~subject:"Consumer electronics industry"
~type:"article"
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Consumer electronics industry
China
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Fernsehgerät
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Television set
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Unterhaltungselektronik-Industrie
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Brand image
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Beuttenmuller, Paul
Mao, Yunshi
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Fetscherin, Marc
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Gao, Zhicun
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Glowik, Mario
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Frontiers of business research in China : selected publications from Chinese universities
1
Handbook of contemporary marketing in China : theories and practices
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ECONIS (ZBW)
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Marketing strategy of a Chinese TV manufacturer : the case of Konka
Fetscherin, Marc
;
Beuttenmuller, Paul
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 243-261)
.
2011
Persistent link: https://www.econbiz.de/10008987099
Saved in:
2
Production system and competitive power of Chinese enterprises : a case study on TCL King color TV
Ouyang, Taohua
;
Li, Jiahong
;
Zhang, Chuyu
;
Mao, Yunshi
; …
- In:
Frontiers of business research in China : selected …
1
(
2007
)
4
,
pp. 494-520
Persistent link: https://www.econbiz.de/10003759700
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