//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Beuttenmuller, Paul"
~subject:"Consumer electronics industry"
~subject:"Marketing management"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Farbfernsehgerät"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer electronics industry
Marketing management
Brand image
1
China
1
Fernsehgerät
1
Markenimage
1
Marketingmanagement
1
Television set
1
Unterhaltungselektronik-Industrie
1
more ...
less ...
Type of publication
All
Article
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Case study
1
Fallstudie
1
Language
All
English
1
Author
All
Beuttenmuller, Paul
Bald, Thorsten
1
Dertinger, Heiko
1
Dussel, Konrad
1
Fetscherin, Marc
1
Gao, Zhicun
1
Glowik, Mario
1
Guillot, Didier
1
Heim, Andreas
1
Kindervater, Jürgen
1
Koido, Akihiro
1
Li, Jiahong
1
Li, Jizhen
1
Lincoln, James R.
1
Lu, Weihang
1
Mao, Yunshi
1
Ouyang, Taohua
1
Pu, Xin
1
Rutenbeck, Henrik
1
Takagi, Nobuyoshi
1
Tisdell, Clement A.
1
Ueda, Hirofumi
1
Xie, Wie
1
Zhang, Chuyu
1
more ...
less ...
Published in...
All
Handbook of contemporary marketing in China : theories and practices
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing strategy of a Chinese TV manufacturer : the case of Konka
Fetscherin, Marc
;
Beuttenmuller, Paul
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 243-261)
.
2011
Persistent link: https://www.econbiz.de/10008987099
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->