Anić, Ivan‐Damir; Rajh, Edo; Bevanda, Arnela - In: Young Consumers 13 (2012) 1, pp. 86-98
Purpose – The purpose of this study is to investigate decision‐making styles of young consumers in Bosnia and Herzegovina. It aims to test the applicability of Sproles and Kendall's Consumer Style Inventory (CSI). The paper also aims to segment young consumers based on their...