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~person:"Beverland, Michael"
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Beziehungsmarketing
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Relationship marketing
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Beverland, Michael
Palmer, Roger
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Marketing : metaphors and metamorphosis
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Relationship marketing as a marriage
Lindgreen, Adam
;
Palmer, Roger
;
Beverland, Michael
- In:
Marketing : metaphors and metamorphosis
,
(pp. 172-182)
.
2008
Persistent link: https://www.econbiz.de/10003746832
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