//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Beverland, Michael B."
~person:"Bär, Sören"
~subject:"Narrative method"
~subject:"Red Bull GmbH"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Experiential marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Narrative method
Red Bull GmbH
Event marketing
7
Event-Marketing
7
Brand
3
Brand management
3
Markenartikel
3
Markenführung
3
Erfolgsfaktor
2
Social Web
2
Social web
2
Success factor
2
Viral marketing
2
Virales Marketing
2
Australia
1
Australien
1
Automotive industry
1
Belgien
1
Belgium
1
Brauerei
1
Brewery
1
Corporate culture
1
Credibility
1
Deutschland
1
Einzelhandel
1
Enterprise
1
Germany
1
Glaubwürdigkeit
1
Innovation management
1
Innovationsmanagement
1
Kfz-Industrie
1
Kraftfahrzeug
1
Motor vehicle
1
Narrative Methode
1
Neuseeland
1
New Zealand
1
New product development
1
Produktentwicklung
1
Retail trade
1
USA
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
German
1
Author
All
Beverland, Michael B.
Bär, Sören
Hofem, Andreas
1
Holland, Heinrich
1
Larsson Mossberg, Lena
1
Lindberg, Frank
1
Mathisen, Line
1
Prebensen, Nina K.
1
more ...
less ...
Published in...
All
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mythostransfer durch Eventmarketing : gibt es einen Zusammenhang zwischen Marken, Mythen und Events?
Bär, Sören
- In:
Events im Zeitalter von Social Media : Stand und …
,
(pp. 129-155)
.
2013
Persistent link: https://www.econbiz.de/10009740391
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->