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~person:"Beverland, Michael B."
~subject:"Credibility"
~subject:"Event marketing"
~subject:"Inflationsbekämpfung"
~subject:"Vertrauen"
~type_genre:"Aufsatz im Buch"
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Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
Memorable customer experiences : a research anthology
1
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ECONIS (ZBW)
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Keeping it real : the seven secrets of authentic brands
Beverland, Michael B.
- In:
Impulse für die Markenpraxis und Markenforschung : …
,
(pp. 477-492)
.
2012
Persistent link: https://www.econbiz.de/10010220152
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2
Hush, it's a secret : how trappist breweries create and maintain images of authenticity using customer experiences
Lindgreen, Adam
;
Beverland, Michael B.
- In:
Memorable customer experiences : a research anthology
,
(pp. 61-86)
.
2009
Persistent link: https://www.econbiz.de/10003902701
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