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~person:"Bezes, Christophe"
~person:"Schröder, Hendrik"
~subject:"Brand management"
~subject:"Internet marketing"
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Bezes, Christophe
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Yan, Ruiliang
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International journal of retail & distribution management
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The journal of applied business research
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ECONIS (ZBW)
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Comparing online and in-store risks in multichannel shopping
Bezes, Christophe
- In:
International journal of retail & distribution management
44
(
2016
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10011515634
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2
Identifying central and peripheral dimensions of store and website image : applying the elaboration likelihood model to multichannel retailing
Bezes, Christophe
- In:
The journal of applied business research
31
(
2015
)
4
,
pp. 1453-1468
Persistent link: https://www.econbiz.de/10011350536
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