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~person:"Bhardwaj, Pradeep"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Pharmaceutical product recalls : category effects and competitor response
Bala, Ram
;
Bhardwaj, Pradeep
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 931-943
Persistent link: https://www.econbiz.de/10011791429
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