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~person:"Bhardwaj, Priya"
~person:"Brandão, Amélia Maria Pinto da Cunha"
~subject:"Bibliometrics"
~subject:"Brand image"
~subject:"TCCM framework"
~subject:"systematic literature review"
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Bhardwaj, Priya
Brandão, Amélia Maria Pinto da Cunha
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Content marketing research : a review and research agenda
Bubphapant, Jitpisut
;
Brandão, Amélia Maria Pinto da Cunha
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-30
Persistent link: https://www.econbiz.de/10014465627
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2
Consumer well-being : a systematic literature review and research agenda using TCCM framework
Bhardwaj, Priya
;
Kalro, Arti D.
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014465715
Saved in:
3
You ruined our love story, but I just cannot hate you : a moderation-mediation analysis of past experienced brand love and brand hate
Brandão, Amélia Maria Pinto da Cunha
;
Ribeiro, Bruno
; …
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 1126-1138
Persistent link: https://www.econbiz.de/10014250713
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