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~person:"Bhardwaj, Renu"
~subject:"Indien"
~subject:"Kundenbindungsprogramm"
~subject:"loyalty programs"
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Indien
Kundenbindungsprogramm
loyalty programs
Beziehungsmarketing
4
Einzelhandel
4
Loyalty program
4
Relationship marketing
4
Retail trade
4
Consumer behaviour
3
India
3
Konsumentenverhalten
3
Dienstleistungsqualität
2
Service quality
2
Cluster analysis
1
Clusteranalyse
1
Customer satisfaction
1
Kundenzufriedenheit
1
LPSQual
1
Loyalty
1
Loyalty Program Benefits
1
Loyalty Programs
1
Marketing management
1
Marketingmanagement
1
adoption
1
attitude
1
customer attitude
1
departmental stores
1
loyalty program service quality
1
loyalty programmes
1
perceived loyalty programme attributes
1
retailers
1
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Bhardwaj, Renu
Bijmolt, Tammo H. A.
13
Rubinfeld, Daniel L.
11
Tanford, Sarah
11
Zolfaghari, Saeed
9
Verhoef, Peter C.
8
Bazargan, Amirhossein
7
Dorotic, Matilda
7
Mattila, Anna S.
7
Breugelmans, Els
6
Chun, So Yeon
6
Karray, Salma
6
Meyer-Waarden, Lars
6
Papenhoff, Heike
6
Polinsky, Alan Mitchell
6
Steinhoff, Lena
6
Stourm, Valeria
6
Caminal, Ramón
5
Fang, Zheng
5
Hoffmann, Anke
5
Huber, Frank
5
Krafft, Manfred
5
Luo, Xueming
5
Nevo, Aviv
5
Park, Young-Hoon
5
Polinsky, A. Mitchell
5
Prein, Jan
5
Raab, Carola
5
Wansink, Brian
5
Yang, Morgan X.
5
Yu, Irina Y.
5
Banik, Shanta
4
Bradlow, Eric T.
4
Chan, Haksin
4
Drèze, Xavier
4
Fong, Nathan M.
4
Ha, Young
4
Hoynes, Hilary W.
4
Hwang, Yoo Hee
4
Ieva, Marco
4
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Business analyst : a refereed journal of Shri Ram College of Commerce
1
International journal of business and globalisation : IJBG
1
International journal of economics and business research : IJEBR
1
International journal of electronic customer relationship management : IJECRM
1
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ECONIS (ZBW)
4
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1
Examining the attitude of Indian consumers toward retail loyalty programs : a cluster analysis approach
Bhardwaj, Renu
;
Soni, Pavleen
- In:
International journal of economics and business …
24
(
2022
)
3
,
pp. 425-440
Persistent link: https://www.econbiz.de/10014308830
Saved in:
2
Assessing loyalty program service quality of departmental stores in India
Soni, Pavleen
;
Bhardwaj, Renu
- In:
International journal of business and globalisation : IJBG
27
(
2021
)
4
,
pp. 536-552
Persistent link: https://www.econbiz.de/10012505897
Saved in:
3
Examining the dynamics of customer adoption of retail loyalty programmes in India
Bhardwaj, Renu
;
Soni, Pavleen
- In:
International journal of electronic customer …
12
(
2020
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012509251
Saved in:
4
Examining the interplay of involvement and adoption on perception of retail loyalty program benefits
Soni, Pavleen
;
Bhardwaj, Renu
- In:
Business analyst : a refereed journal of Shri Ram …
36
(
2015
)
1
,
pp. 239-250
Persistent link: https://www.econbiz.de/10011533127
Saved in:
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