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~person:"Bhattacharya, C. B."
~person:"Boter, Jaap"
~person:"Papuc, Valentin"
~subject:"Social Sciences"
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Bhattacharya, C. B.
Boter, Jaap
Papuc, Valentin
DeSarbo, Wayne S.
7
Wedel, Michel
5
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Research and Science Today No.3
Gheorghe, Anamaria Elena
;
Manole, Andrada Ligia
; …
-
Volkswirtschaftliche Fakultät, …
-
2012
present their scientific works in the following areas: Social Sciences, Economic Sciences, Legal Sciences,
Humanities
…
Persistent link: https://www.econbiz.de/10011257754
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2
Research and Science Today Supplement No.1(3)/2012
Bădilă, Andreea Iuliana
;
Sucilă căs. Pahoni, Cipriana
; …
-
Volkswirtschaftliche Fakultät, …
-
2012
present their scientific works in the following areas: Social Sciences, Economic Sciences, Legal Sciences,
Humanities
…
Persistent link: https://www.econbiz.de/10011259935
Saved in:
3
Employing Travel Time to Compare the Value of Competing Cultural Organizations
Boter, Jaap
;
Rouwendal, Jan
;
Wedel, Michel
-
2005
A number of studies have applied non-market valuation techniques to measure the value of cultural goods. Virtually all of these studies are single case applications and rely mostly on stated preferences, such as contingent valuation techniques. We compare the relative value of multiple,...
Persistent link: https://www.econbiz.de/10009477025
Saved in:
4
The relationship between the marketing mix and share of category requirements
Bhattacharya, C. B.
;
Fader, Peter S.
;
Lodish, Leonard M.
; …
-
1996
A criticism of purchase-based brand loyalty measures is that they are confounded by the marketing mix variables that affect brand choice. This paper investigates the magnitude and direction of the associations for share of category requirements (SCR), defined as each brand's share among the...
Persistent link: https://www.econbiz.de/10009476604
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