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~person:"Bhattacharya, C. B."
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Bhattacharya, C. B.
Luo, Xueming
73
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Luo, X. G.
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Dubé, Jean-Pierre
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LUO, X. D.
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Journal of marketing
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MSI reports : working paper series
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ECONIS (ZBW)
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The debate over doing good : corporate social performance, strategic marketing levers, and firm-idiosyncratic risk
Luo, Xueming
;
Bhattacharya, C. B.
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 198-213
Persistent link: https://www.econbiz.de/10003901183
Saved in:
2
The debate over doing good : corporate social perfomance and firm-idiosyncratic risk
Luo, Xueming
;
Bhattacharya, C. B.
- In:
MSI reports : working paper series
(
2008
)
3
,
pp. 3-22
Persistent link: https://www.econbiz.de/10003793927
Saved in:
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