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~person:"Bhattacharya, Saurabh"
~person:"Ching Seng Yap"
~subject:"Risiko"
~subject:"Viral marketing"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz in Zeitschrift"
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Bhattacharya, Saurabh
Ching Seng Yap
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International journal of e-business research : an official publication of the Information Resources Management Association
1
Psychology & marketing
1
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ECONIS (ZBW)
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Online product review, product knowledge, attitude, and online purchase behavior
Ching Seng Yap
;
Mor Yang Ong
;
Ahmad, Rizal
- In:
International journal of e-business research : an …
13
(
2017
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011729761
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2
Online review helpfulness : role of qualitative factors
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Psychology & marketing
33
(
2016
)
11
,
pp. 1006-1017
Persistent link: https://www.econbiz.de/10011602994
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