Bian, Qin; Forsythe, Sandra - In: Journal of Business Research 65 (2012) 10, pp. 1443-1451
self-monitoring) and brand-associated variables (i.e., social-function attitudes toward luxury brands and affective …' self-monitoring positively influences social-function attitudes toward luxury brands. Social-function attitudes toward … mediating role between social-function attitudes toward luxury brands and purchase intentions. The article closes with …