//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Biehl-Missal, Brigitte"
~person:"Guan, Dawei"
~person:"Hagtvedt, Henrik"
~subject:"Brand management"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Ästhetik"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Marketingmanagement
Ästhetik
20
Aesthetics
18
Consumer behaviour
9
Konsumentenverhalten
9
Arts
5
Kunst
5
aesthetics
5
Markenführung
4
Organisationsforschung
4
Organizational research
4
Einzelhandel
3
Product design
3
Produktgestaltung
3
Retail trade
3
Wirtschaft
3
Arbeitsleistung
2
Betriebliche Wertschöpfung
2
Emotion
2
Experiment
2
Führungskräfte
2
Job performance
2
Ladengestaltung
2
Management
2
Managers
2
Marketing management
2
Public speaking skills
2
Rhetoric
2
Rhetorik
2
Scientific method
2
Sensory marketing
2
Store design
2
Theater
2
Theatre
2
Value creation
2
Vortragstechnik
2
Wissenschaftliche Methode
2
color
2
Adorno
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Biehl-Missal, Brigitte
Guan, Dawei
Hagtvedt, Henrik
Bazin, Yoann
2
Berthon, Pierre R.
2
Korica, Maja
2
Landwehr, Jan Rüdiger
2
Pitt, Leyland F.
2
Reimann, Martin
2
Sgourev, Stoyan V.
2
Aadland, Erik
1
Achtel, Pamela
1
Bajaj, Aditi
1
Bandyopadhyay, Chinmoy
1
Barra, Cristóbal
1
Behrouz, Banafsheh
1
Bender, Thomas
1
Bond, Samuel D.
1
Brasel, S. Adam
1
Brown, Pauline
1
Burghausen, Mario
1
Buschgens, Mark
1
Caruana, Albert
1
Chan, Tsang-sing
1
Claes, Kim
1
Clayton, Russell B.
1
Cui, Geng
1
Cuny, Caroline
1
Cutcher, Leanne
1
Day, Ellen
1
Duff, Brittany R. L.
1
Figueiredo, Bernardo
1
Formilan, Giovanni
1
Fornerino, Marianela
1
Godart, Frédéric
1
Gomez, Pierrick
1
Guchait, Priyanko
1
Hall, Daniel
1
Harlan, H. William
1
Hatch, Mary Jo
1
more ...
less ...
Published in...
All
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of business research : JBR
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Minor flaws are better : the positive effect of aesthetic imperfection about avatar endorsers on brand authenticity
Lv, Linxiang
;
Huang, Minxue
;
Guan, Dawei
;
Yang, Kairui
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368190
Saved in:
2
A brand (new) experience : art, aesthetics, and sensory effects
Hagtvedt, Henrik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
3
,
pp. 425-428
Persistent link: https://www.econbiz.de/10013199115
Saved in:
3
Cross-modal communication : sound frequency influences consumer responses to color lightness
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 551-562
Persistent link: https://www.econbiz.de/10011537786
Saved in:
4
Art, fashion, and anti-consumption
Biehl-Missal, Brigitte
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
3
,
pp. 245-257
Persistent link: https://www.econbiz.de/10010126225
Saved in:
5
Atmospheres of seduction : a critique of aesthetic marketing practices
Biehl-Missal, Brigitte
;
Saren, Michael
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
2
,
pp. 168-180
Persistent link: https://www.econbiz.de/10009558357
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->