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~person:"Biel, Alexander L."
~person:"Sakkthivel, A. M."
~subject:"Marketingmanagement"
~type_genre:"Book section"
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Biel, Alexander L.
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
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Measuring and managing brands
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Marketing communications and brand development : an introduction
Adeola, Ogechi
;
Hinson, Robert
;
Sakkthivel, A. M.
- In:
Marketing Communications and Brand Development in …
,
(pp. 3-15)
.
2022
Persistent link: https://www.econbiz.de/10013274175
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Marketing communications and brand development in a changing world : introduction, issues, and perspectives
Adeola, Ogechi
;
Hinson, Robert
;
Sakkthivel, A. M.
- In:
Marketing Communications and Brand Development in …
,
(pp. 3-21)
.
2022
Persistent link: https://www.econbiz.de/10013280158
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3
Strong brand, high spend : tracking relationships between the marketing mix and brand values
Biel, Alexander L.
-
2009
Persistent link: https://www.econbiz.de/10003784910
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