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~person:"Bierwirth, Andreas"
~source:"econis"
~subject:"Nachhaltige Entwicklung"
~subject:"Strategisches Management"
~subject:"Unternehmen"
~type_genre:"Aufsatz im Buch"
~type_genre:"Thesis"
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Nachhaltige Entwicklung
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Unternehmen
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Bierwirth, Andreas
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Schriften zu Marketing und Management
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ECONIS (ZBW)
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Die Führung der Unternehmensmarke : ein Ansatz zum zielgruppenorientierten Corporate Branding
Bierwirth, Andreas
-
2003
Persistent link: https://www.econbiz.de/10001751164
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