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~person:"Bierwirth, Andreas"
~subject:"Nachhaltige Entwicklung"
~subject:"Unternehmen"
~type_genre:"Aufsatz im Buch"
~type_genre:"Thesis"
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Die Führung der Unternehmensmarke : ein Ansatz zum zielgruppenorientierten Corporate Branding
Bierwirth, Andreas
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2003
Persistent link: https://www.econbiz.de/10001751164
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