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~person:"Bijmolt, Tammo H. A."
~person:"Böckenholt, Ingo"
~person:"Decker, Reinhold"
~person:"Punj, Girish"
~person:"Ramaswamy, Venkatram"
~subject:"Market research"
~type_genre:"Non-commercial literature"
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Einsatzmöglichkeiten der Diskriminanzanalyse in der Marktforschung
Decker, Reinhold
;
Temme, Thorsten
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1998
Persistent link: https://www.econbiz.de/10013385345
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FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Bijmolt, Tammo H. A.
;
DeSarbo, Wayne
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000883528
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