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~person:"Bijmolt, Tammo H. A."
~subject:"Advertising"
~type:"article"
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Bijmolt, Tammo H. A.
Dwivedi, Yogesh Kumar
8
Hudders, Liselot
8
Bellman, Steven
7
Fogel, Joshua
7
Pelsmacker, Patrick de
7
Rozendaal, Esther
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Sahni, Navdeep S.
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Sayedi, Amin
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Wilbur, Kenneth C.
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Cho, Chang-Hoan
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Dens, Nathalie
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Fesenmaier, Daniel R.
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Katona, Zsolt
5
King, Karen Whitehill
5
Reijmersdal, Eva A. van
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Schultz, Carsten D.
5
Skiera, Bernd
5
Stienmetz, Jason L.
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Varan, Duane
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Voorveld, Hilde
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Cohen, Justin
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Danaher, Peter J.
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De Jans, Steffi
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Dukes, Anthony
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Gordon, Brett R.
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International journal of electronic commerce : IJEC
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of media business studies
1
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ECONIS (ZBW)
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Determinants of consumers' attitudes towards digital advertising : a meta-analytic comparison across time and touchpoints
Lütjens, Henk
;
Eisenbeiß, Maik
;
Fiedler, Maximilian
; …
- In:
Journal of business research : JBR
153
(
2022
),
pp. 445-466
Persistent link: https://www.econbiz.de/10013534078
Saved in:
2
Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires
Harms, Bianca
;
Hoekstra, Janita Cornelia
;
Bijmolt, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10013397506
Saved in:
3
You don't fool me! : consumer perceptions of digital native advertising and banner advertising
Harms, Bianca
;
Bijmolt, Tammo H. A.
;
Hoekstra, Janita …
- In:
Journal of media business studies
16
(
2019
)
4
,
pp. 275-294
Persistent link: https://www.econbiz.de/10012177004
Saved in:
4
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
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