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~person:"Bijmolt, Tammo H. A."
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Consumer behaviour
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Direct marketing
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Direktmarketing
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Beziehungsmarketing
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Relationship marketing
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Anreiz
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Call-to-action direct mailings
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Customer heterogeneity
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Hochtechnologie
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Bijmolt, Tammo H. A.
Holland, Heinrich
17
Kreutzer, Ralf T.
17
Mann, Andreas
17
Franses, Philip Hans
14
Krafft, Manfred
14
Donkers, Bas
12
Belz, Christian
11
Schwarz, Torsten
11
Peters, Kay
10
Dahlhoff, Hans-Dieter
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Künzler, Hans-Peter
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Spiller, Achim
9
Hesse, Jürgen
8
Karlan, Dean
8
Diepen, Merel van
7
Verhoef, Peter C.
7
Wirthgen, Bernd
7
Wirtz, Bernd W.
7
Goyal, Aparajita
6
Häusler, Eduard
6
Park, Jin Seong
6
Potharst, Rob
6
Wagner, Ralf
6
Wood, Daniel H.
6
Aikin, Kathryn J.
5
Albers, Sönke
5
Bliemel, Friedhelm
5
Dallmer, Heinz
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Diepen, M. van
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Groß, Claudia
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Huh, Jisu
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Link, Jörg
5
Liu, Qiang
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Meffert, Heribert
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Piersma, Nanda
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Schneider, Helmut
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Sullivan, Helen W.
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Van den Poel, Dirk
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Zühlsdorf, Anke
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Ahrens, Michael
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
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ECONIS (ZBW)
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Calling customers to take action : the impact of incentive and customer characteristics on direct mailing effectiveness
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 62-80
Persistent link: https://www.econbiz.de/10011997998
Saved in:
2
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
Saved in:
3
Dynamic effects of social influence and direct marketing on the adoption of high-technology products
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 52-68
Persistent link: https://www.econbiz.de/10010345572
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