//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bilgihan, Anil"
~person:"Fennis, Bob Michaël"
~subject:"Relationship marketing"
~subject:"Werbepsychologie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Werbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Werbepsychologie
Consumer behaviour
11
Konsumentenverhalten
11
Internet marketing
10
Online-Marketing
10
Social Web
7
Social web
7
Psychology of advertising
6
Werbewirkung
6
Advertising
5
Advertising effects
5
Beziehungsmarketing
5
Brand image
5
Markenimage
5
Viral marketing
4
Virales Marketing
4
Website
4
Werbung
4
Brand
3
Brand management
3
Confidence
3
Holiday behaviour
3
Markenartikel
3
Markenführung
3
Online retailing
3
Online-Handel
3
Tourism
3
Tourismus
3
Urlaubsverhalten
3
Vertrauen
3
Brand knowledge
2
Customer satisfaction
2
E-commerce
2
Electronic Commerce
2
Hotel industry
2
Hotellerie
2
Information dissemination
2
Informationsverbreitung
2
Knowledge transfer
2
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
7
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Lehrbuch
2
Textbook
2
Glossar enthalten
1
Glossary included
1
Language
All
English
11
Author
All
Bilgihan, Anil
Fennis, Bob Michaël
Esch, Franz-Rudolf
14
Neumann, Peter
12
Harrigan, Paul
11
Rosenstiel, Lutz von
11
Karlan, Dean
10
Pelsmacker, Patrick de
10
Zinman, Jonathan
10
Felser, Georg
9
Gierl, Heribert
9
Hollebeek, Linda D.
9
Kreutzer, Ralf T.
9
Mayer, Hans
9
Thaichon, Park
9
Belz, Christian
8
Mullainathan, Sendhil
8
Verhoef, Peter C.
8
Conduit, Jodie
7
Kroeber-Riel, Werner
7
Kumar, V.
7
Loureiro, Sandra Maria Correia
7
Rahman, Zillur
7
Ratten, Vanessa
7
Schumann, Jan Hendrik
7
Ahuja, Vandana
6
Alan, Sule
6
Karjaluoto, Heikki
6
Krishna, Aradhna
6
Langner, Tobias
6
Rita, Paulo
6
Stroebe, Wolfgang
6
Theobald, Elke
6
Alavi, Shirin
5
Brodie, Roderick J.
5
Dahl, Darren W.
5
Eisend, Martin
5
Grewal, Dhruv
5
Grossman, Michael
5
Ivens, Björn Sven
5
more ...
less ...
Published in...
All
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of quality and service sciences
1
International journal of services, economics and management
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Tourism management : research, policies, practice
1
Tourism review : the official journal of the AIEST
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
11
-
11
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
The psychology of advertising
Fennis, Bob Michaël
;
Stroebe, Wolfgang
-
2010
Persistent link: https://www.econbiz.de/10003874948
Saved in:
First
Prev
1
2
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->