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~person:"Bilgihan, Anil"
~person:"Kumar, Vikas"
~person:"Verhoef, Peter C."
~subject:"Beziehungsmarketing"
~subject:"Website"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Website
Consumer behaviour
107
Konsumentenverhalten
107
Relationship marketing
50
Customer satisfaction
27
Kundenzufriedenheit
27
Brand management
20
Markenführung
20
Internet marketing
17
Online retailing
17
Online-Handel
17
Online-Marketing
17
Dienstleistungsqualität
16
Service quality
16
Brand image
15
Markenimage
15
Social Web
14
Social web
14
Brand
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Einzelhandel
12
Markenartikel
12
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12
Distribution channel
11
Vertriebsweg
11
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9
Virales Marketing
9
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E-commerce
8
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Innovation adoption
7
Innovationsakzeptanz
7
Vertrauen
7
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India
6
Indien
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Kundenbindungsprogramm
6
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English
55
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Bilgihan, Anil
Kumar, Vikas
Verhoef, Peter C.
Han, Heesup
40
Hollebeek, Linda D.
33
Mattila, Anna S.
29
Kumar, V.
24
Usman, Osly
24
Loureiro, Sandra Maria Correia
23
Huber, Frank
22
Klaus, Philipp
19
Prentice, Catherine
19
Rather, Raouf Ahmad
19
Bang, Nguyen
18
Ahn, Jiseon
17
Herrmann, Andreas
16
Khan, Imran
16
Wangenheim, Florian von
16
Gil Saura, Irene
15
Grewal, Dhruv
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
So, Kevin Kam Fung
15
Swoboda, Bernhard
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Foscht, Thomas
14
Gustafsson, Anders
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
Sreejesh, S.
14
Carlson, Jamie
13
Das, Gopal
13
Evanschitzky, Heiner
13
McDonald, Heath
13
Rahman, Zillur
13
Schumann, Jan Hendrik
13
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Journal of retailing and consumer services
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of contemporary hospitality management
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of strategic marketing
2
ERIM report series research in management
1
European business review
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of consumer studies
1
International journal of quality and service sciences
1
International journal of services and operations management : IJSOM
1
Journal of global marketing
1
Journal of internet commerce
1
Journal of marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service research : JSR
1
MSI reports : working paper series
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Research series / Erasmus Universiteit Rotterdam
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
1
Tinbergen Institute research series
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
Tourism management : research, policies, practice
1
Tourism review : the official journal of the AIEST
1
Universia business review : UBR
1
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ECONIS (ZBW)
55
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1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
3
How perceptions of relationship investment influence customer loyalty : the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri
;
Bilgihan, Anil
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
Saved in:
4
Corporate social responsibility and customer-citizenship behaviors : the role of customer-company identification
Fatma, Mobin
;
Khan, Imran
;
Kumar, Vikas
;
Shrivastava, …
- In:
European business review
34
(
2022
)
6
,
pp. 858-875
Persistent link: https://www.econbiz.de/10013412460
Saved in:
5
The determinants of retail customers' purchase intent
Menidjel, Choukri
;
Bilgihan, Anil
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2503-2520
Persistent link: https://www.econbiz.de/10013412526
Saved in:
6
Web analytics applications, opportunities and challenges to online retail in India
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
International journal of services and operations …
41
(
2022
)
4
,
pp. 463-485
Persistent link: https://www.econbiz.de/10013257550
Saved in:
7
Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
Saved in:
8
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
9
E-retail factors for customer activation and retention : an empirical study from Indian e-commerce customers
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012434257
Saved in:
10
The impact of hard discounter presence on store satisfaction and store loyalty
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012434278
Saved in:
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