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~person:"Bilgihan, Anil"
~person:"Kumar, Vikas"
~subject:"Beziehungsmarketing"
~subject:"Virales Marketing"
~subject:"Website"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Virales Marketing
Website
Consumer behaviour
52
Konsumentenverhalten
52
Relationship marketing
24
Customer satisfaction
18
Kundenzufriedenheit
18
Brand management
14
Markenführung
14
Brand image
13
Dienstleistungsqualität
13
Markenimage
13
Service quality
13
Social Web
13
Social web
13
Brand
12
Internet marketing
12
Markenartikel
12
Online-Marketing
12
Online retailing
9
Online-Handel
9
Confidence
7
Viral marketing
7
India
6
Indien
6
Vertrauen
6
Emotion
5
Gastronomie
5
Hotel industry
5
Hotellerie
5
Innovation adoption
5
Innovationsakzeptanz
5
Mobile communications
5
Mobilkommunikation
5
Restaurant industry
5
Brand loyalty
4
Online brand communities
4
Willingness to pay
4
Zahlungsbereitschaftsanalyse
4
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25
Free
1
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Article
32
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32
Aufsatz in Zeitschrift
32
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English
32
Author
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Bilgihan, Anil
Kumar, Vikas
Han, Heesup
46
Hollebeek, Linda D.
34
Mattila, Anna S.
34
Loureiro, Sandra Maria Correia
30
Usman, Osly
29
Verhoef, Peter C.
28
Huber, Frank
25
Kumar, V.
25
Balaji, M. S.
21
Klaus, Philipp
20
Rather, Raouf Ahmad
20
Prentice, Catherine
19
Bang, Nguyen
18
Filieri, Raffaele
18
Gil Saura, Irene
18
Ahn, Jiseon
17
Grewal, Dhruv
17
Mittal, Vikas
17
Wong, IpKin Anthony
17
Herrmann, Andreas
16
Karjaluoto, Heikki
16
Khan, Imran
16
Wangenheim, Florian von
16
Das, Gopal
15
Hyun, Sunghyup Sean
15
Japutra, Arnold
15
Lemon, Katherine N.
15
Quach, Sara
15
Schramm-Klein, Hanna
15
So, Kevin Kam Fung
15
Sreejesh, S.
15
Swoboda, Bernhard
15
Tanford, Sarah
15
Veloutsou, Cleopatra
15
Walsh, Gianfranco
15
Aksoy, Lerzan
14
Dwivedi, Yogesh Kumar
14
Evanschitzky, Heiner
14
Foscht, Thomas
14
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Published in...
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Journal of retailing and consumer services
6
International journal of contemporary hospitality management
4
Journal of strategic marketing
2
Tourism management : research, policies, practice
2
European business review
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of consumer studies
1
International journal of hospitality management
1
International journal of quality and service sciences
1
International journal of services and operations management : IJSOM
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of hospitality marketing & management
1
Journal of internet commerce
1
Journal of promotion management : innovations in planning and applied research
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing
1
Marketing intelligence & planning
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
Tourism review : the official journal of the AIEST
1
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ECONIS (ZBW)
32
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1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
3
How perceptions of relationship investment influence customer loyalty : the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri
;
Bilgihan, Anil
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
Saved in:
4
A holistic assessment of eWOM management effectiveness with agent-based modeling
Zhang, Ye
;
Gao, Jie
;
Bilgihan, Anil
;
Lorenz, Melanie
- In:
International journal of contemporary hospitality management
35
(
2023
)
3
,
pp. 785-827
Persistent link: https://www.econbiz.de/10013546082
Saved in:
5
Corporate social responsibility and customer-citizenship behaviors : the role of customer-company identification
Fatma, Mobin
;
Khan, Imran
;
Kumar, Vikas
;
Shrivastava, …
- In:
European business review
34
(
2022
)
6
,
pp. 858-875
Persistent link: https://www.econbiz.de/10013412460
Saved in:
6
The determinants of retail customers' purchase intent
Menidjel, Choukri
;
Bilgihan, Anil
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2503-2520
Persistent link: https://www.econbiz.de/10013412526
Saved in:
7
Web analytics applications, opportunities and challenges to online retail in India
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
International journal of services and operations …
41
(
2022
)
4
,
pp. 463-485
Persistent link: https://www.econbiz.de/10013257550
Saved in:
8
Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
Saved in:
9
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
10
Perceived brand authenticity and social exclusion as drivers of psychological brand ownership
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012581919
Saved in:
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