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~person:"Bilro, Ricardo Godinho"
~subject:"Social web"
~subject:"USA"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Brand management
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5
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5
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user-generated content
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Facebook
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Bilro, Ricardo Godinho
Loureiro, Sandra Maria Correia
11
Kunkel, Thilo
9
Rita, Paulo
9
Veloutsou, Cleopatra
9
Cova, Bernard
8
Feenstra, Robert C.
8
Melewar, T. C.
8
Christodoulides, George
7
Ganapati, Sharat
7
Hajli, Nick
7
Shapiro, Joseph S.
7
Walker, Reed
7
Filieri, Raffaele
6
Füller, Johann
6
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6
Hollebeek, Linda D.
6
McLaughlin, Caitlin
6
Bang, Nguyen
5
Bennett, Gregg
5
Burmann, Christoph
5
Carvalho, Vasco M.
5
Chan-Olmsted, Sylvia M.
5
Dessart, Laurence
5
Guzman, Francisco
5
Harrigan, Paul
5
Heere, Bob
5
Khan, Aubhik
5
Ko, Eunju
5
Ko, Yong Jae
5
Kumar, Jitender
5
Kumar, Vikas
5
Mathur, Manisha
5
Novy, Dennis
5
Pitt, Leyland F.
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Rahman, Zillur
5
Rowley, Jennifer
5
Santoro, Emiliano
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5
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International journal of consumer studies
1
Journal of hospitality marketing & management
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
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I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
2
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
3
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
4
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
5
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
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