//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bilro, Ricardo Godinho"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
5
Internet marketing
5
Markenführung
5
Online-Marketing
5
Social Web
5
Social web
5
Beziehungsmarketing
4
Consumer behaviour
4
Konsumentenverhalten
4
Relationship marketing
4
Brand image
3
Markenimage
3
Customer engagement
2
Customer satisfaction
2
Kundenzufriedenheit
2
Viral marketing
2
Virales Marketing
2
Advertising effects
1
Brand
1
Brand advocacy
1
Brand loyalty
1
Confidence
1
Customer integration
1
E-commerce
1
Electronic Commerce
1
Emotion
1
Facebook
1
Gucci
1
H&M
1
Instagram
1
Internet
1
Intrinsic and extrinsic motivations
1
Kundenintegration
1
Leistungsmotivation
1
Markenartikel
1
Markentreue
1
Meinung
1
Motivation
1
Online brand communities
1
Online retailing
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Bilro, Ricardo Godinho
Kreutzer, Ralf T.
45
Tucker, Catherine
33
Goldfarb, Avi
31
Skiera, Bernd
29
Dwivedi, Yogesh Kumar
28
Wilbur, Kenneth C.
27
Chaffey, Dave
25
Fritz, Wolfgang
24
Ghose, Anindya
22
Law, Chun Hung Roberts
22
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Kollmann, Tobias
19
Schwarz, Torsten
19
Edelman, Benjamin
18
Lammenett, Erwin
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Decarolis, Francesco
17
Karjaluoto, Heikki
17
Ozuem, Wilson
17
Pelsmacker, Patrick de
17
Bergemann, Dirk
16
Okazaki, Shintaro
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Smith, Katherine Taken
16
Wirtz, Bernd W.
16
Choi, Yung Kyun
15
Harrigan, Paul
15
Katona, Zsolt
15
Stephen, Andrew T.
15
Tan, Yong
15
Viswanathan, Siva
15
Ahuja, Vandana
14
Bigné Alcañiz, J. Enrique
14
El-Gohary, Hatem
14
Filieri, Raffaele
14
Hollebeek, Linda D.
14
more ...
less ...
Published in...
All
International journal of consumer studies
1
Journal of hospitality marketing & management
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
World review of entrepreneurship, management and sustainable development
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
2
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
3
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
4
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
5
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->