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~person:"Binckebanck, Lars"
~person:"Brylla, Konrad"
~person:"Dens, Nathalie"
~person:"Disselkamp, Marcus A. W."
~type:"article"
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Search: subject_exact:"Brand management"
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Brand management
33
Markenführung
33
Advertising effects
13
Consumer behaviour
13
Konsumentenverhalten
13
Werbewirkung
13
Brand image
12
Markenimage
12
Product Placement
10
Product placement
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5
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Brand placement
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brand attitude
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Binckebanck, Lars
Brylla, Konrad
Dens, Nathalie
Disselkamp, Marcus A. W.
Esch, Franz-Rudolf
73
Melewar, T. C.
57
Baumgarth, Carsten
49
Burmann, Christoph
44
Keller, Kevin Lane
39
Loureiro, Sandra Maria Correia
37
Bang, Nguyen
35
Merrilees, Bill
35
Balmer, John M. T.
30
Phau, Ian
30
De Chernatony, Leslie
26
Ko, Eunju
26
Bruhn, Manfred
25
Gupta, Suraksha
25
Guzman, Francisco
25
Christodoulides, George
24
Foroudi, Pantea
24
Han, Heesup
24
Veloutsou, Cleopatra
24
Diamantopoulos, Adamantios
23
Romaniuk, Jenni
23
Sarkar, Abhigyan
23
Japutra, Arnold
22
Khan, Imran
22
Pelsmacker, Patrick de
22
Vrontis, Demetris
22
Hollebeek, Linda D.
20
Ind, Nicholas
20
Rahman, Zillur
20
Sattler, Henrik
20
Fournier, Susan
19
Iglesias, Oriol
19
King, Ceridwyn
19
Kunkel, Thilo
19
Meffert, Heribert
19
Pitt, Leyland F.
19
Swoboda, Bernhard
19
Abratt, Russell
18
Bauer, Hans H.
18
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International journal of advertising : the quarterly review of marketing communications
5
International journal of advertising : the review of marketing communications
3
Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
2
The journal of brand management : an international journal
2
Advertising in new formats and media : current research and implications for marketers
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
1
Engaging consumers through branded entertainment and convergent media
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
Innovative Markenführung und -implementierung
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Internationaler Vertrieb : Grundlagen, Konzepte und Best Practices für Erfolg im globalen Geschäft ; [... fand am 11. März 2011 im Audimax der Nordakademie in Elmshorn die zweite "Sales Convention" unter dem Motto "Internationaler Vertrieb - Global Player oder Local Hero" statt]
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing letters : a journal of research in marketing
1
Nachhaltigkeit in kleinen und mittleren Unternehmen
1
Sustainable Marketing Management : Grundlagen und Cases
1
The journal of product & brand management
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
1
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ECONIS (ZBW)
33
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1
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Buzeta, Cristian
;
De Keyzer, Freya
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 637-671
Persistent link: https://www.econbiz.de/10014551018
Saved in:
2
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
3
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
4
Schnittstellenmanagement zwischen Vertrieb und Marketing durch interaktive Markenführung
Binckebanck, Lars
- In:
Führung von Vertriebsorganisationen : Strategie - …
,
(pp. 355-398)
.
2020
Persistent link: https://www.econbiz.de/10012254039
Saved in:
5
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
6
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
7
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
8
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
9
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
10
Does the context really matter, and for whom? : explaining the effects of program liking for an advertiser funded program
Verhellen, Yann
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Advertising in new formats and media : current research …
,
(pp. 291-306)
.
2016
Persistent link: https://www.econbiz.de/10011473427
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