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~person:"Bingemer, Stephan"
~person:"Luzak, Paul"
~subject:"Marketing management"
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Marketing management
Market segmentation
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Marktsegmentierung
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Bingemer, Stephan
Luzak, Paul
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Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
1
Harvard-Business-Manager : das Wissen der Besten
1
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ECONIS (ZBW)
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Commodity-Differenzierung : ein branchenübergreifender Ansatz
Homburg, Christian
;
Staritz, Matthias
;
Bingemer, Stephan
- In:
Commodity Marketing : Grundlagen, Besonderheiten, …
,
(pp. 31-56)
.
2011
Persistent link: https://www.econbiz.de/10008701322
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2
Zielkundenbestimmung in jungen Unternehmen : eine fallstudienbasierte Untersuchung
Luzak, Paul
-
2010
Persistent link: https://www.econbiz.de/10008659552
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3
Was Produkte unverwechselbar macht
Homburg, Christian
;
Staritz, Matthias
;
Bingemer, Stephan
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
12
,
pp. 34-42,55-59
Persistent link: https://www.econbiz.de/10003780488
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