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~person:"Binney, Wayne"
~person:"Cornelissen, Gert"
~subject:"Advertising effects"
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Fear, guilt, and shame appeals in social marketing
Brennan, Linda
;
Binney, Wayne
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 140-146
Persistent link: https://www.econbiz.de/10003954661
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