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~person:"Birch, Nancy J."
~subject:"Mobile business"
~subject:"Mobilkommunikation"
~type_genre:"Article in journal"
~type_genre:"Glossar enthalten"
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Mobile business
Mobilkommunikation
Consumer behaviour
4
Konsumentenverhalten
4
Mobile communications
4
Mobile phone
4
Mobiltelefon
4
Dienstleistungsqualität
3
Norway
3
Norwegen
3
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3
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Beziehungsmarketing
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mobile phone service
2
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Dienstleistungssektor
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Digitale Dienste
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Einzelhandel
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Kundenzufriedenheit
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Mobile phone provider's shift
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Mobile phone services
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Retail trade
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Services marketing
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Switching barriers
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Technology leadership
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Upgrade services
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Web-based service
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advertising
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consumer perceptions
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information source
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media preference
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mobile services
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Birch, Nancy J.
Asongu, Simplice
11
Ghose, Anindya
5
Nwachukwu, Jacinta C.
5
Culver, Jeffrey N.
4
Fang, Zheng
4
Grzybowski, Lukasz
4
Haenssgen, Marco J.
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Luo, Xueming
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Tesfom, Goitom
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Andrews, Michelle
3
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Campbell-Kelly, Martin
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Dwivedi, Yogesh Kumar
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Genakos, Christos
3
Gerpott, Torsten J.
3
Giachetti, Claudio
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Gopal, Anandasivam
3
Gupta, Ruchita
3
Han, Sang Pil
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Ida, Takanori
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Jain, Karuna
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Lee, Dongwon
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Madden, Gary
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Park, Sangwon
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Prodanova, Jana
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Qaim, Matin
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Valletti, Tommaso M.
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Velmurugan, Manivannan Senthil
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Velmurugan, Masa Sakthi
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Alhassan, Muftawu Dzang
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Arcand, Manon
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International journal of technology marketing : IJTMkt
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Services marketing quarterly
1
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ECONIS (ZBW)
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Do reductions in switching barriers in the US mobile service industry affect contract and no-contract customers differently?
Tesfom, Goitom
;
Birch, Nancy J.
;
Culver, Jeffrey N.
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
1
,
pp. 22-46
Persistent link: https://www.econbiz.de/10012179157
Saved in:
2
Mobile phone service providers shift to no-contract plans : implications on customer retention
Tesfom, Goitom
;
Birch, Nancy J.
;
Culver, Jeffrey N.
- In:
Services marketing quarterly
39
(
2018
)
2
,
pp. 92-107
Persistent link: https://www.econbiz.de/10011859502
Saved in:
3
Do mobile phone service consumers in the US have media preference as their source of information on competing mobile phone service plans?
Tesfom, Goitom
;
Birch, Nancy J.
;
Culver, Jeffrey N.
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 578-599
Persistent link: https://www.econbiz.de/10011979182
Saved in:
4
Switching behavior of U.S. mobile phone service customers after providers shift from contract to no contract mobile phone service plans
Tesform, Goitom
;
Birch, Nancy J.
;
Culver, Jeffrey N.
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 154-163
Persistent link: https://www.econbiz.de/10011598729
Saved in:
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