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~person:"Birch, Nancy J."
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Consumer behaviour
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Mobile communications
2
Mobile phone
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Mobilkommunikation
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Mobiltelefon
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mobile phone service
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Beziehungsmarketing
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Customer satisfaction
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Service industry
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advertising
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consumer perceptions
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service retailing
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switching barriers
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Birch, Nancy J.
Culver, Jeffrey N.
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Huang, Ching-I
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Tesfom, Goitom
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International journal of technology marketing : IJTMkt
1
Journal of promotion management : JPM
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ECONIS (ZBW)
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Do reductions in switching barriers in the US mobile service industry affect contract and no-contract customers differently?
Tesfom, Goitom
;
Birch, Nancy J.
;
Culver, Jeffrey N.
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
1
,
pp. 22-46
Persistent link: https://www.econbiz.de/10012179157
Saved in:
2
Do
mobile
phone
service
consumers in the US have media preference as their source of information on competing
mobile
phone
service
plans?
Tesfom, Goitom
;
Birch, Nancy J.
;
Culver, Jeffrey N.
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 578-599
Persistent link: https://www.econbiz.de/10011979182
Saved in:
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