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~person:"Bird, M."
~subject:"Brand"
~subject:"Messung"
~subject:"Retail trade"
~type_genre:"Bibliografie"
~type_genre:"Reprint"
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Bird, M.
Aaker, Jennifer
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Benet-Martínez, Verónica
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Erdem, Tülin
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Brand management ; Vol. 2
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ECONIS (ZBW)
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Brand image and brand usage
Bird, M.
;
Channon, C.
;
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924368
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