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~person:"Biscaia, Rui"
~person:"Grohs, Reinhard"
~subject:"Sport sponsorship"
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Biscaia, Rui
Grohs, Reinhard
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International journal of sports marketing & sponsorship
1
Sport management review
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ECONIS (ZBW)
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Old and exciting? : sport sponsorship effects on brand age and brand personality
Hohenberger, Christoph
;
Grohs, Reinhard
- In:
Sport management review
23
(
2020
)
3
,
pp. 469-481
Persistent link: https://www.econbiz.de/10012295897
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2
A model bridging team brand experience and sponsorship brand experience
Biscaia, Rui
;
Trail, Galen
;
Ross, Stephen
;
Yoshida, Masayuki
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
4
,
pp. 380-399
Persistent link: https://www.econbiz.de/10011821792
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