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~person:"Bischkopf, Tobias"
~person:"Kleinaltenkamp, Michael"
~subject:"Consumer goods marketing"
~subject:"Marketingtheorie"
~subject:"Supplier relationship management"
~type_genre:"Hochschulschrift"
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Consumer goods marketing
Marketingtheorie
Supplier relationship management
Customer integration
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Kundenintegration
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Transaktionskosten
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Bischkopf, Tobias
Kleinaltenkamp, Michael
Büttgen, Marion
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Ihlenburg, Ditmar
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Berkmann, Manuel
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Enke, Margit
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Frauendorf, Janine
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Gabler Edition Wissenschaft / Business-to-Business-Marketing
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Strategisches Marketingmanagement
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ECONIS (ZBW)
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Vom Käufer zum Mitgestalter : Konsumentenmarketing in der Postmoderne
Bischkopf, Tobias
-
2010
Persistent link: https://www.econbiz.de/10008747208
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Customer Processes in Business-to-Business Service Transactions
Stiphout, Janine van
;
Frauendorf, Janine
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003389048
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