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~person:"Biswas, Abhijit"
~person:"Srivatsa, Hosur Srinivasan"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Mobilkommunikation"
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Consumer behaviour
Indien
Mobilkommunikation
Generation X
2
India
2
Konsumentenverhalten
2
Advertising effects
1
Age congruency
1
Age group
1
Altersgruppe
1
Brand image
1
Celebrity endorsement
1
Celebrity endorsements
1
Celebrity-Werbung
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Frauen
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Generation Y
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Markenimage
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Mobile communications
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Mobile phone
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Mobiltelefon
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Target group
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Werbewirkung
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Women
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Women consumers
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millennial
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purchase intention
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refurbished mobile phones
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refurbishing
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Biswas, Abhijit
Srivatsa, Hosur Srinivasan
Kol, Ofrit
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International journal of green economics
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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Modelling the purchase intention of millennial and Generation X consumers, towards refurbished mobile phones in India
Mhatre, Prathamesh
;
Srivatsa, Hosur Srinivasan
- In:
International journal of green economics
13
(
2019
)
3/4
,
pp. 257-275
Persistent link: https://www.econbiz.de/10012256926
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2
Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
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