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~person:"Biswas, Abhijit"
~subject:"Consumer behaviour"
~subject:"signaling theory"
~type:"article"
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Consumer behaviour
signaling theory
Garantie
3
Warranty
3
Konsumentenverhalten
2
Low-cost strategy
2
Niedrigpreisstrategie
2
Signalling
2
Asymmetric information
1
Asymmetrische Information
1
Brand
1
Brand familiarity
1
Brand image
1
Brand management
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Delight
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Low price guarantees
1
Low-price guarantees
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Markenartikel
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Markenführung
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Markenimage
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Opportunistic signaling
1
Preis
1
Preismanagement
1
Price
1
Price guarantees
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Price match guarantees
1
Pricing strategy
1
Product quality
1
Produktqualität
1
Quality signal
1
Regulatory focus
1
Self-assessed knowledge
1
Signal default
1
Signaling
1
Signaling theory
1
Surprise
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Theorie
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Theory
1
Third-party organization endorsement
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USA
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Biswas, Abhijit
Mattila, Anna S.
4
Bellezza, Silvia
3
Daughety, Andrew F.
3
Frick, Bernd
3
Jensen, Jonathan A.
3
Ordabayeva, Nailya
3
Rao, Vithala R.
3
Reuer, Jeffrey J.
3
Sattler, Henrik
3
Abdul-Baki, Zayyad
2
Ahmad, Muhammad Ishfaq
2
Al-Adwan, Ahmad Samed
2
Ali, Shoukat
2
Alkufahy, Amer Muflih
2
Alrousan, Mohammad Kasem
2
Alsoud, Malek
2
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Baum, Matthias
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Benlian, Alexander
2
Berger, Jonah
2
Blevins, Dane P.
2
Boehnlein, Philipp
2
Bukhari, Farasat Ali Shah
2
Chase, Kevin S.
2
Chen, Xiayu
2
Chen, Yijuan
2
Dubé, Jean-Pierre
2
Dutta, Sujay
2
Franzke, Sonja
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Friend, Scott B.
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Hess, Traci J.
2
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2
Hu, Xiangting
2
Hudson, John
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Journal of business research : JBR
1
Journal of retailing
1
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ECONIS (ZBW)
2
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Overcoming the challenge of low familiarity : can a weakly familiar brand signal quality with exceptionally strong warranty?
Dutta, Sujay
;
Banerjee, Somak
;
Johnson, Aaron
;
Biswas, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 737-754
Persistent link: https://www.econbiz.de/10013168015
Saved in:
2
Are low price and price matching guarantees equivalent? : the effects of different price guarantees on consumers' evaluations
Verma, Swati
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 99-108
Persistent link: https://www.econbiz.de/10012130013
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