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Dean, Dwane Hal
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Journal of advertising : official publication of the American Academy of Advertising
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ARTICLES - Third-Party Organization Endorsement of Products: An Advertising Cue Affecting Consumer Prepurchase Evaluation of Goods and Services
Dean, Dwane Hal
;
Biswas, Abhijit
- In:
Journal of advertising : official publication of the …
30
(
2001
)
4
,
pp. 41-58
Persistent link: https://www.econbiz.de/10008119319
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