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~person:"Biswas, Dipayan"
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Biswas, Dipayan
Biswas, Abhijit
60
Dutta, Sujay
14
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12
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Making judgments in a two-sequence cue environment : the effects of differential cue strenghts, order sequence, and distraction
Biswas, Dipayan
;
Biswas, Abhijit
;
Chatterjee, Subimal
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
1
,
pp. 88-97
Persistent link: https://www.econbiz.de/10003825340
Saved in:
2
The Differential Effects of Celebrity and Expert Endorsements on Consumer Risk Perceptions. The Role of Consumer Knowledge, Perceived Congruency, and Product Technology Orientation
Biswas, Dipayan
;
Biswas, Abhijit
;
Das, Neel
- In:
Journal of advertising : official publication of the …
35
(
2006
)
2
,
pp. 17-32
Persistent link: https://www.econbiz.de/10008126621
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