Björkman, Ingmar; Kock, Sören - In: International Business Review 4 (1995) 4, pp. 519-535
This article discusses the role played by social relationships when penetrating a foreign business network. In the …-Chinese employees the role of social relationships in the marketing of projects and industrial goods by Western companies in China. In … social relationships in China are discussed, and different ways to develop such relationships are suggested. The choice of …