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~person:"Blömeke, Eva"
~person:"Griebel, Rolf"
~person:"Krause, Friedhilde"
~person:"Widmann, Hans"
~subject:"Advertising"
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The influence of book advertising on sales in the German fiction book market
Shehu, Edlira
;
Prostka, Tim
;
Schmidt-Stölting, Christina
; …
- In:
Journal of cultural economics
38
(
2014
)
2
,
pp. 109-130
Persistent link: https://www.econbiz.de/10010362997
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