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~person:"Blömeke, Eva"
~person:"Hiller, Helmut"
~person:"Widmann, Hans"
~subject:"Marketing"
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The journal of media economics
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Success drivers of fiction books : an empirical analysis of hardcover and paperback editions in Germany
Schmidt-Stölting, Christina
;
Blömeke, Eva
;
Clement, Michel
- In:
The journal of media economics
24
(
2011
)
1
,
pp. 24-47
Persistent link: https://www.econbiz.de/10009126374
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