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Customer feedback to develop financial services
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Herstatt, Cornelius
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Real-time new
product
development
in financial services: Some managerial implications
Naude, P
;
Blackman, ID
;
Dengler, S
-
1998
A review of the various models of New
Product
Development
(NPD) process shows that although different approaches have …
Persistent link: https://www.econbiz.de/10009481419
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