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~person:"Blanchard, Simon"
~subject:"Digital platform"
~subject:"Knowledge management"
~subject:"Social web"
~type_genre:"Konferenzschrift"
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Digitalisierung
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Digitization
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Marketing
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2
Big data
2
Coronavirus
2
Disruptive Innovation
2
Disruptive innovation
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Share Economy
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Sharing economy
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Beziehungsmarketing
1
Consumer behaviour
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Internet marketing
1
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Blanchard, Simon
Martínez-López, Francisco J.
8
Gázquez-Abad, Juan Carlos
5
Epp, Amber M.
3
Lisjak, Monika
3
Mallapragada, Girish
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Meißner, Klaus
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Umashankar, Nita
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Babin, Gilbert
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Bentele, Markus
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Cauberghe, Verolien
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Engelien, Martin
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Hudders, Liselot
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Lievens, Eva
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Machavariani, Shalva
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Martinez, Luis F.
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Marín Ochoa, Beatriz Elena
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Pańkowska, Małgorzata
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Pellegrini, Tassilo
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Scheurer, Hans
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Shaw, Michael J.
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Spiller, Ralf
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Stumpf, Marcus
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Tochtermann, Klaus
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Vega Velásquez, Adriana María
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Zanger, Cornelia
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Abdullah, Ade Gafar
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Aebli, Annika
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Ailawadi, Kusum L.
1
Alcantara, Christophe
1
Allen, Juliann
1
Almeida, Christian
1
Arns, Tobias
1
Bandinelli, Romeo
1
Baudenbacher, Carl
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Behar-Touchais, Martine
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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American Marketing Association
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ECONIS (ZBW)
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Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549257
Saved in:
2
Bridging gaps: marketing in an age of disruption ; Part 1
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549258
Saved in:
3
Bridging gaps: marketing in an age of disruption ; Part 2
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549276
Saved in:
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