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~person:"Blancheton, Bertrand"
~person:"Löffler, Michael"
~subject:"Kfz-Industrie"
~type_genre:"Article in journal"
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How up-, cross-, and downgrading substantiate segment-specific price responsiveness and purchasing motives : the case of premium durables
Löffler, Michael
;
Decker, Reinhold
- In:
Journal of customer behaviour
10
(
2011
)
3
,
pp. 207-222
Persistent link: https://www.econbiz.de/10009577351
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