Blankson, Charles; Motwani, Jaideep G.; Levenburg, Nancy M. - In: Marketing Intelligence & Planning 24 (2006) 6, pp. 572-590
Purpose – To assess the patterns of market orientation within the small business sector. Design/methodology/approach – After a pilot study involving interviews with owner‐managers, and covert and overt observation of small businesses' marketing practices, depth interviews by telephone and...