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~person:"Blasques, Francisco"
~person:"Cosguner, Koray"
~subject:"Theorie"
~subject:"Theory"
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Dynamically managing a profitable email marketing program
Zhang, Xi Alan
;
Kumar, V.
;
Cosguner, Koray
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 851-866
Persistent link: https://www.econbiz.de/10011784969
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