Block, Jörn H.; Köllinger, Philipp - In: Schmalenbach Business Review (sbr) 59 (2007) 4, pp. 364-386
empirically which effect dominates with Instant Messaging, an innovative network good. We arrive at surprising results with far …-reaching implications for research and management. The diffusion of Instant Messaging was to a large extent driven by the peer-effect, but …